AT&T DIRECTV to Launch First 4K High Dynamic Range (HDR) Live Broadcas…

2017년 12월부터 DirectTV에서 북미 최초로 한정된 스포츠 중계에 4K HDR 적용 방송을 서비스 했음

올해 제공 콘텐츠를 더욱 확장하여 스포츠, 오케스트라 등의 다양한 실시간 콘텐츠에 실시간 HDR이 적용 예정

* 실시간 HDR 기술은 HLG(Hybrid Log Gamma) 방식으로 서비스되며, 국내 ATSC3.0 방식의 방식의 지상파 UHD 표준에도 적용 중

DirecTV has announced an upcoming slate of live 4K HDR sports, music and events broadcasts. The company said it’s the first TV provider to offer live HDR.

Last year, AT&T and NBA TV (which is run by Turner Sports and the NBA) produced a live NBA game in 4K HDR and DirecTV distributed it. But for 2018, the operator has opened up its schedule to more live HDR content, including 13 NBA games in 4K HDR this season.

But first, on Dec. 14, DirecTV will show the Pittsburgh Penguins versus Vegas Golden Knights in 4K HDR as part of an NHL Network simulcast.

In the coming weeks, DirecTV’s live 4K HDR offerings will include:

The Brian Setzer Orchestra's 14th annual "Christmas Rocks!" concert Live from the Granada Theatre in Santa Barbara, California, on Monday, Dec. 18, at 8 p.m. PT simulcast of AXS TV.

The Cleveland Cavaliers vs. Milwaukee Bucks on Dec. 19 at 8 p.m. from NBA TV3

Women's college basketball University of Connecticut vs. Duquesne on Dec. 22 at 7 p.m. ET simulcasts of SNY.

The Toronto Raptors vs. Oklahoma City Thunder on Dec. 27 at 8 p.m. ET from NBA TV.

The annual Rose Parade. Live from Los Angeles on Jan. 1 at 11:00 am ET simulcasts of HGTV.

DirecTV customers will need 4K HDR-compatible equipment, the DirecTV Select programming package or higher, and 4K account authorization if they want to watch the live 4K HDR broadcasts.​